RIYADH, SAUDI ARABIA – November 6, 2025 – Zhejiang Neochi Electric Co., Ltd., a premier manufacturer of intelligent electrical control systems and architectural wiring accessories, has successfully concluded its participation in the 35th Saudi Build Exhibition. Held from November 3 to November 6, 2025, at the Riyadh International Convention & Exhibition Center, the event served as a strategic platform for Neochi Electric to deepen its footprint in the booming Middle Eastern construction market.
Positioned at Booth 5-708, the Zhejiang Neochi stand became a focal point for international contractors, interior designers, and distributors seeking high-quality, innovative electrical solutions. Under the company’s signature brand "MG" (Make Global Creativity), the exhibition showcased a fusion of aesthetic design and industrial durability, perfectly aligned with the region's rapid infrastructure development.
A Strategic Presence in Riyadh
Saudi Build is widely recognized as the Kingdom’s largest and most influential construction trade show. For Zhejiang Neochi Electric, returning to Riyadh for this milestone 35th edition was a calculated move to align with Saudi Vision 2030, the Kingdom’s ambitious framework for economic diversification and urban development.
"The construction sector in Saudi Arabia is undergoing a historic transformation," stated a Zhejiang Neochi representative at the event. "By participating in Saudi Build 2025, we are not just displaying products; we are demonstrating our readiness to support the Kingdom's mega-projects with reliable, certified, and aesthetically superior electrical components." Visualizing Innovation: The Booth Experience
The design of Booth 5-708 was crafted to reflect the company’s dual focus on technological precision and modern design. The booth featured a clean, open layout that invited visitors to interact physically with the products.
Prominently displayed on the exhibition walls were the company’s core switch and socket collections, which drew significant attention from architects and developers:
The Diamond Series: Displayed on the left wing of the booth, this series caters to the luxury segment, featuring bold, dark matte finishes that appeal to high-end residential and hotel projects.
The Jewel Series: A testament to craftsmanship, offering refined detailing for sophisticated interiors.
The Onyx Series: Known for its robust build and sleek lines, suitable for both commercial and residential applications.
The Ultraslim Series: A crowd favorite for modern minimalist designs, characterized by its low-profile integration with wall surfaces.
Beyond the aesthetic wiring devices, the booth also highlighted Zhejiang Neochi’s industrial strength. The floor display featured robust distribution boxes and control cabinets, demonstrating the company’s capacity to provide comprehensive low-to-medium voltage solutions.
A unique feature of the Zhejiang Neochi booth was the dedicated "Company Introduction" and "Patent Certificate" wall. In a market where quality assurance is paramount, Neochi Electric took the transparent approach of publicly displaying its credentials.
Visitors could see the company's extensive portfolio of intellectual property and certifications. This visual proof of the company’s R&D strength—backed by over 30 years of industry experience and a CNAS-standard laboratory in Wenzhou—served as a powerful conversation starter. It reassured potential clients that Neochi products are not only stylish but also rigorously tested for safety and compliance with international standards like CE, CB, and GCC.
Engaging the Global Market
Throughout the four-day event, the booth was a hive of activity. As captured in event photography, the Neochi sales and technical team engaged in deep consultations with a diverse range of attendees.
The team was seen utilizing digital tools and physical catalogs to demonstrate the versatility of the "MG" product lines. Discussions ranged from the technical specifications of the distribution boxes to the customization options available for the smart switch ranges.
"The face-to-face interactions here are invaluable," the onsite manager noted. "We met with distributors from across the GCC, not just Saudi Arabia. They are looking for partners who can offer 'AEO Certified' logistics speed and 'ISO9000' quality consistency. Because we are a factory with full OEM/ODM capabilities, we could say 'yes' to their customization requests right there on the trade show floor."
From Wenzhou to the World
The success at Saudi Build 2025 is a direct result of Zhejiang Neochi’s continuous investment in "Smart Manufacturing" back at its headquarters in Wenzhou. The company has transformed its production lines with automation and digital management, allowing it to scale production to meet the high-volume demands of large Saudi construction projects without compromising on quality.
This "Industry 4.0" approach was a key selling point during the exhibition. Clients were impressed to learn that the stylish switches they held in their hands were produced in a facility that prioritizes 5S management and sustainable production practices.
As the curtains closed on the 35th Saudi Build on November 6, Zhejiang Neochi Electric emerged with a strengthened brand reputation and a book full of promising leads. The exhibition confirmed that the "MG" brand is well-positioned to become a staple in the region's electrical industry.
The company remains committed to its mission of "Make Global Creativity." Following the exhibition, the dedicated foreign trade team will be following up on the numerous inquiries received, turning booth handshakes into lasting commercial partnerships.
Zhejiang Neochi Electric invites all visitors who missed the chance to stop by Booth 5-708 to contact their sales team directly or visit the factory in China to witness the production of these world-class electrical solutions firsthand.
About Zhejiang Neochi Electric Co., Ltd. Located in Pingyang, Wenzhou, Zhejiang Neochi Electric is a high-tech enterprise integrating R&D, manufacturing, and trade. With a focus on electrical switches, sockets, and smart control systems, the company holds numerous global certifications and serves clients in over 50 countries.
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