RIYADH, SAUDI ARABIA – Zhejiang Neochi Electric Co., Ltd., a leading innovator in the global electrical manufacturing sector, has successfully concluded its participation in the Saudi Elenex exhibition, held from October 6 to October 8. The event, recognized as the Kingdom’s premier trade showcase for power, electrical engineering, and energy, served as a strategic platform for Neochi Electric to present its cutting-edge "MG" brand solutions to a diverse audience of international buyers, contractors, and industry consultants.
Stationed at Booth 2-329, the Zhejiang Neochi team welcomed a steady stream of visitors, marking a significant milestone in the company’s accelerated expansion into the Middle Eastern and global markets.
A Showcase of "Global Creativity"
Under the banner of its core philosophy, "Make Global Creativity," Zhejiang Neochi Electric displayed a comprehensive portfolio designed to meet the rigorous demands of modern architecture and smart living. The booth design, characterized by a clean, professional aesthetic, highlighted the company’s commitment to precision and quality.
Visitors were particularly drawn to the company's flagship switch and socket lines. The display featured the Ultraslim Series, celebrated for its minimalist aesthetic; the Onyx Series, offering bold, modern contrasts; and the Diamond Series, designed for luxury interiors. These collections demonstrate the company's ability to blend functionality with high-end design, catering to the diverse tastes of the Saudi and broader Gulf market.
"The feedback from the Saudi market has been exceptionally positive," said a company representative at the event. "Clients here are looking for a combination of durability, safety, and aesthetic appeal. Our presence at Saudi Elenex allowed us to demonstrate face-to-face how our 12 distinct product series and over 200 models meet these specific needs."
Three Decades of Manufacturing Excellence
While the exhibition highlighted new products, the foundation of Zhejiang Neochi’s success lies in its deep industrial roots. Located in the Binhai New Area of Pingyang County, Wenzhou—a hub of Chinese manufacturing—the company boasts over 30 years of accumulated industry experience. As a high-tech joint venture integrating design, development, manufacturing, and international trade, Zhejiang Neochi has evolved far beyond a traditional factory. The company is a proud member of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products and holds the prestigious "AEO Certified Enterprise" status from China Customs, ensuring faster and more reliable logistics for international clients.
During discussions with potential partners at the expo, the Neochi team emphasized their robust manufacturing capabilities. The company operates under a strict ISO9000:2012 quality management system and the 5S management methodology. This operational discipline ensures that every product leaving the facility—from simple junction boxes to complex intelligent electrical control systems—meets the highest international standards.
Quality That Speaks for Itself
One of the key talking points at the exhibition was Zhejiang Neochi's unwavering commitment to safety and compliance. In an industry where reliability is non-negotiable, Neochi stands out with a comprehensive array of global certifications, including CE, SONCAP, TBS, BV, SGS, and CCIC.
Furthermore, the company has invested heavily in an industry-leading electrical testing laboratory built to CNAS standards. This internal capability allows for rigorous testing of electrical performance, ensuring that all products not only meet but often exceed safety requirements. This dedication to quality has earned the company numerous accolades, including recognition as a "National High-Tech Enterprise" and a "Provincial Science and Technology SME."
Innovation and the Future: Industry 4.0
The participation in Saudi Elenex also provided an opportunity to share the company's vision for the future. Aligning with the "Made in China 2025" initiative, Zhejiang Neochi is rapidly transforming into a digitalized, smart enterprise. By implementing large-scale automation and intelligent transformation of its workshops and assembly lines, the company has established a "Smart Factory" ecosystem. This modernization ensures higher production efficiency, consistent product quality, and the agility to handle large-scale OEM and ODM orders with ease.
This strategic pivot toward high-tech manufacturing has yielded impressive financial results, with sales turnover in 2024 exceeding $16 million USD. The introduction of new high-efficiency intelligent electrical control systems, including fused disconnect switches and medium-to-high voltage control cabinets, has further fueled this growth.
A Partner for Global Growth
The interactions at Saudi Elenex underscored Zhejiang Neochi’s role as a "One-Stop Solution" provider. Beyond switches and sockets, the company offers a full construction electrical supply chain, including lamp holders, ventilation fans, LED lighting, circuit breakers, and distribution boxes.
As the exhibition curtains closed on October 8, the team at Zhejiang Neochi Electric left Riyadh with filled order books and promising new relationships.
"We invite friends from all over the world to visit our facilities in Zhejiang," the General Manager stated. "We are not just selling products; we are building long-term, mutually beneficial partnerships. Whether through our original designs or our comprehensive OEM/ODM services, we are dedicated to solving problems for our customers and growing together."
Zhejiang Neochi Electric Co., Ltd. looks forward to returning to the region soon and continuing to power the world with creativity and quality.
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